Sunday, February 22, 2009

type ii #7

Writing is important to design. You go through a similar process writing and designing. Writing well can enhance your design merely by the fact that you can articulate what it is and means better. Understanding writing and how to do it well will help you if you end up designing something with a lot of writing in it or if you have to create the content for what you are designing. Basically, you need to know how to write.

type ii #6

I read Michael Beirut's Designing Under the Influence and Authenticity: A User's Guide
I could see how he expected a design student to know a famous designer and to know that that their work resembled that famous designer. But to the extent that he was angry or confused I don't agree with. When you are going through your education in design it is very good to know other designers and the "famous" ones that have had great influence on graphic design, but with all the new young designers showing up and creating new things it is sometimes hard to look back. Even when you look at design history how do you define who was a "great," there is so much out there and in history. With views changing so much a certain designer that was once thought to be great could be overlooked because another great in favor now.
In the second article he almost contradicts what he was talking about in the other. How designers love imitation and simulating things is natural in the profession. That is odd when in the previous article he was so taken back that some girl had something that resembled someone else's work.

Thursday, February 12, 2009

type ii #5

I found Stefan Sagmeister's video pretty interesting. He talked a lot about other people...I wish he would have talked about his stuff more because it is good. The subway signs were interesting. I wouldn't pay that much attention to a sign...in a subway...maybe I will...if I go to a subway.

type ii #4

Ten commandments...from Type Heresy
1. Thou shalt not apply more than three typefaces in a document.
2. Thou shalt lay headlines large and at the top of a page.
3. Thou shalt employ no other type size than 8pt to 10pt for body copy.
4. Remember that a typeface that is not legible is not truly a typeface.
5. Honour thy kerning, so that white space becomes visually equalized between characters.
6. Thou shalt lay stress discreetly upon elements within text.
7. Thou shalt not use only capitals when setting vast body copy.
8. Thou shalt always align letters and words on a baseline.
9. Thou shalt use flush-left, ragged-right alignment.
10. Thou shalt not make lines too short or too long.

Going to Hell...
1. Break the letters imposed by the use of only three typefaces.
2. Let thine eyes be seduced by the hierarchy of type.
3. Do not forsake smaller or bigger sizes.
4. Be seduced into trying new and expressive typefaces.
5. Treat kerning and tracking with total irreverence.
6. Entice the reader to sample the delights of your text.
7. Do not forgo the liberal use of capitals within your text.
8. The Lord designed letterforms to stand side by side, but there is no harm in their being lured away from one another.
9. Yield to the temptation to align text in unusual ways.
10. Lure the reader down unfamiliar paths.

Tuesday, February 3, 2009

type ii #3

After watching the videos what took from it were some nice ideas about how to reach people through your work. He, in the first video mentioned participation. Not necessarily interactive but something to get the viewers mind to work, so the viewer has a "personal discovery".
-"Be inspired.
Tell stories.
And leave things out."

In the third video he talked about when you are designing and trying to tell the story you've come up with make sure it is something that everyone can relate to. You have to learn how to tell stories and to do that you have to have practice...by doing it. Try writing a song or a short story of your own just for practice.

Monday, February 2, 2009

type ii #2


Bruce Mau is from Canada. He studied at the Ontario College of Art and Design. He is the founder of Institute Without Boundaries and the creative director of Bruce Mau Design. He didn't graduate from the Ontario school but left early to join the Fifty Fingers design group. He designed the Zone 1/2 and then started his own design studio and kept designing the Zone books. As of 2007, Mau was in residence at The School of the Art Institute of Chicago, in the Architecture, Interior Architecture, and Design Objects Department.

Make mistakes faster.This isn’t my idea -- I borrowed it. I think it belongs to Andy Grove.
Once you make a mistake you know it is one and can try to improve on it, fix it or just give up on it. But you have to make the mistake to figure out what to do with the idea. If you don't try all those ideas that you think could be a mistake you'll never know and it could've turned out to be a success.