graphics reading 2

Everyone realizes the client is important...or you wouldn't have a job in the first place. What I didn't pay enough intention to was the fact that ideas for the project can stem directly from interacting with that client. If you learn as much as possible you can find insight and come up with a great idea that relates the to the client because that's what it was derived from.

Another part of the reading I thought was important was the part about being strong. In that part there was commentary about when your ideas get rejected. I have fallen in love with many of my designs only to have them shot down and buried with no means of revival. It sucked but I had to keep going like the reading said. In the end its not about what you thought was perfect, it's about the joint agreement of what the you and the client decided was best.

graphics reading 1

So much goes into what we interpret from a symbol. It depends on our culture in what context that symbol in is. Even word can mean other things in different contexts. when creating a logo you have to imagine every way that someone can interpret it, every way that someone can look at it differently. After brainstorming and looking at your target audience you also have to look at the audience you aren't trying to reach so that you don't offend them as well or convey the wrong message.

What is the definition of semiotics and how does it apply to creating logos?

type ii

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kyle kolker
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joya mizeli
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john gall
chip kidd

Who is Chip Kidd...
He is a book cover designer.
Why is he important...
He has designed over 1000 book covers. He is a graphic designer turned author and he received the 2007 Cooper-Hewitt National Design Award. He creates unique interesting book designs that seperate themselves from the rest of the book world
He is very good at what he does.

Who is John Gall...
He is the art director for Vintage and Anchor books. He too is a book cover designer.
Why is he important...
He is the art directer the oversees about 200 books a year being designed and publishes. He is a leader in his profession and he is very good at what he does as well.

Definitions...
series - a sequence of books with similar traits or characteristics
sequence - a ordered list of things (i.e. books) that follow one another
sign - a symbol that represents something to inform or communicate with the viewer example...this sign is telling we are in sparta...a pedestrian crossing sign or deer crossing sign
index - a sensory feature that correlates to or implies something elseexample... these storm clouds are an index of a storm to come...
smoke is index of a fire
symbol - a picture that represents something or a word that represents some other wordexample... this picture is a symbol for peace...
the six point star is a symbol of Judaism