Who is Paul Rand? Paul Rand was Peretz Rosenbaum. He used his given name early in his design career but decided he needed to camouflage his Jewish background with a name change. So he, from Peretz became Paul and from Rosenbaum became Rand. While widely known for his design in the corporate world Rand was actually a successful page design for magazines. He amassed his reputation by doing this. He worked for Esquire and did a very notable cover for 
Direction magazine as well as working for Apparel Arts. As Paul Rand’s reputation grew his name was carried along with it. His name now carried an immense amount of weight in the design world. It is with this name, this brand of himself that he created that he carried himself into the corporate world of the design industry.
“He almost singlehandedly convinced business that design was an effective tool.”
--Louis Danziger
Rand came into the advertising world with a unique style. He spent fourteen years in the ad business and during that time made a mark for designers in the advertising world. The companies he worked with include IBM, ABC, UPS as well as others.
The work he did with those powerhouses in their respective fields is still around today. You still are able to see the work that he did most of it still unchanged and original.
Later in his life he moved away from the fast and changing world of advertising to Weston, Connecticut where he lived with his wife.
So who is Paul Rand?
Paul Rand was a pioneer.
Sources: Paul_Rand on wikipedia; paul rand.com; artandculture.com
