Everyone realizes the client is important...or you wouldn't have a job in the first place. What I didn't pay enough intention to was the fact that ideas for the project can stem directly from interacting with that client. If you learn as much as possible you can find insight and come up with a great idea that relates the to the client because that's what it was derived from.
Another part of the reading I thought was important was the part about being strong. In that part there was commentary about when your ideas get rejected. I have fallen in love with many of my designs only to have them shot down and buried with no means of revival. It sucked but I had to keep going like the reading said. In the end its not about what you thought was perfect, it's about the joint agreement of what the you and the client decided was best.
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