graphics reading 1

So much goes into what we interpret from a symbol. It depends on our culture in what context that symbol in is. Even word can mean other things in different contexts. when creating a logo you have to imagine every way that someone can interpret it, every way that someone can look at it differently. After brainstorming and looking at your target audience you also have to look at the audience you aren't trying to reach so that you don't offend them as well or convey the wrong message.

What is the definition of semiotics and how does it apply to creating logos?