After watching the videos what took from it were some nice ideas about how to reach people through your work. He, in the first video mentioned participation. Not necessarily interactive but something to get the viewers mind to work, so the viewer has a "personal discovery".
-"Be inspired.
Tell stories.
And leave things out."
In the third video he talked about when you are designing and trying to tell the story you've come up with make sure it is something that everyone can relate to. You have to learn how to tell stories and to do that you have to have practice...by doing it. Try writing a song or a short story of your own just for practice.
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