The Grid. Why do graphic designers always come back to it? The most obvious reason that I see is for structure. In a world where we design based on our own thoughts and intuitions having some thing to give you parameters is always good. We're artists, sometimes we will get carried away, over design something, or do something that just doesn't make any sense, the grid helps to conteract those things. Within it there is a lot of freedom...just structured freedom.
As before mentioned the grid works for you in structuring the page. The grid lets you organize the elements you want to include in your design in an effective way that will be easy for the reader to understand. The grid is also very versatile. You can create a grid simple or complex that can meet any possible need that you could think of.
Sources:
Grid Blog - Todd Roeth
Flickr photos of Grid book
Wikipedia on Grids
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