type ii #10

Good.is...i watched a bunch of videos but my favorite was the Happy Meal vid. It was funny because it played obviously on the McDonalds happy meal but it took a closer look at a moody cow name sonja...and her owner. How they treated telling it was GOOD was cool too and different from the rest of their videos.

Stop Stealing Sheep and find out how type works

1: Type is everywhere
Type is around us everywhere on signs, posters, walls, books. It is used to communicate different things and when you really look at it people rely on type to find their way around more than you may realize. Because type is such a large part of our lives it is important that it is designed properly.
2: What is type
Over the years the forms of type have changed but they always have a foundation that was created back when it was first invented. The way type is created has also changed over the years.
3: Looking at type
Typefaces have different appearances and styles to them for a reason and people understand which typeface works better with something.
4: Type with a purpose
Certain typefaces work better to get a message across than others. For example, business text should look serious and organized.
5: Type builds character
A designer should understand and know the little details about their project or text. By knowing their work thoroughly they will be able to choose the appropriate typeface.
6: Types of type
Being able to see the characteristics of a typeface and understand the distinctions from one to the other can make a designer's job easier when it comes to choosing one for their project.
7: How it works
Adjusting the leading and kerning of in a body of text can only do so much. Some typefaces are meant for smaller sections of text while others are meant for a longer body of text.
8: Putting it to work
Designing an effective layout can result in following the rules of placement. Placing text in an organized yet dynamic way can keep the viewer engaged in the work as well as get the message across.
9: There is no bad type
Type changes over time in order to stay "in" and not out-dated it relies on the trends in society. What is acceptable today may not have been 20 years ago but just because it is different, more expressive, or "ugly" to some does not mean it isn't effective.